How does DedRed help you make the most of your website, without it costing a fortune?  One answer is Responsive Design.

Responsive web design eliminates the need for separate sites for different devices.  Your website will be viewable clearly on anything from a smartphone up to a PC with a big screen, or even your TV if you like!  The point is that the user experience is not affected by the medium, it will adjust itself automatically to suit the viewing area of the device.

Don’t believe us?  Try visiting our DedRed website on a smartphone or tablet and compare to how it looks on a normal PC.  The content shuffles itself around to suit the size of viewing screen, so you can always see the pictures and always click on the buttons without having to squint or zoom in.

So, should you go for a responsive site?  The short answer is yes.

Consumer behaviour is changing.  People no longer expect to have to sit in front of a PC if they want to use the internet.  In 2012, 32% of adults accessed the Internet using a mobile phone every day.  The number of people using tablets is growing rapidly and more than half of consumers with an internet connected device use it while watching television. Reports have regularly shown that when it comes to shopping most consumers prefer to use a mobile site rather than an app, and almost one-fifth of respondents said that mobile devices have increased their impulse purchases.

You don’t know when or where a potential customer will come looking for your site so your site needs to be ready for it.  If you’re not ready, they will go and visit somewhere else that is.  Responsive design means putting your audience first and making sure they have the best possible experience on your site.

So what are the benefits?

For one thing, it is much quicker and cheaper to plan for your site to be responsive in advance than building separate apps or mobile sites later on.  Your brand will stay consistent across all platforms and you will only have one site to keep updated.  It’s a decision that you need to make early on, as trying to retro-fit a site to be responsive, or building a separate app afterwards is much more time-consuming and therefore costly.

It’s also better for your SEO – here’s what Google themselves have had to say about Responsive Design:

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

DedRed make this decision easy.  All of our sites are built to be responsive across a range of screen sizes, so you can be assured that no matter how a user views your site they will have clear access to your content.  This could make the difference between a single visit and a new customer – can you afford to take that chance?

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