Since the announcement of Google’s imminent transition to a mobile-first index, the industry has been abuzz with talk about when it will happen, how it will happen and how to prepare websites for the change. With over 50% of all traffic coming from a mobile device (including tablets), your website should already be mobile friendly. If it isn’t there’s no need to panic, now is the perfect time to prepare for the change!

What does ‘mobile-first index’ mean?

Simply put, Google will be viewing your website from a mobile perspective and ranking it based on that – makes sense when you think about how many people use mobile over desktop! If your website already gives users a good mobile experience, then chances are you won’t notice a huge change in your rankings.

How can I prepare?

Users tend to expect a website to be mobile friendly nowadays – it is 2017 after all! If you aren’t sure if yours is or not, give us a call and we can give you a free mobile friendly test to determine what exactly your site needs! Responsive sites are unlikely to need many changes according to Google’s standards, so if you don’t have a site that gives mobile users the best experience start looking at changing to a responsive design. Understand what mobile users search and engage with and build content that matches this to create the best possible experience.

Google want the change to be as smooth as possible meaning they don’t have a date set in stone that the index will roll out. That being said, it’s better to be safe than sorry and prepare as soon as you can. Get in touch with the team at Dedred to discuss your company’s website.