SEO is an ever evolving industry, and it is essential for digital marketeers to stay sharp with updates or changes to keep ahead of the game. Google has officially released its pay per click system Adwords update, and word is that the shift has been focused on cross device mobile-first industry.   What can we expect from the Adwords Update? Here’s just a few of the new elements that Google have introduced so far to increase performance of PPC Adwords.

Extended Ads. 

The updated adverts feature 30 characters in each bar plus a luxurious 80 character description. This is exciting for advertisers who can now exploit this extra character allowance to create convincing and better worded adverts. Before: Screen shot 2016-07-27 at 16.59.06 After: Screen shot 2016-07-27 at 17.02.56

Responsive Display Ads

Google’s new updated adverts are responsive to detect the size of the screen they are being viewed upon across the whole Google network. It also features 25 character and 90 character headlines and a 90-character description, as well as an image, and a URL.  Screen shot 2016-07-27 at 16.47.24

Device Bidding.

Not only can smart phones and tablets now set bid adjustments, which can all be separate from one another, what’s more the new feature will allow you to choose any of the three devices as your anchor and make adjustments to the other two devices as needed. This could be particularly useful for campaigns that emphasise mobile-device experience as part of their strategy in a world where mobile-based marketing is gaining more momentum. It is critical that advertisers optimise for mobile and tablet devices, something which can now be achieved through Adwords. Screen shot 2016-07-27 at 16.24.48

Similar Audience For Search Adverts As Well As Display.

Previously only available to display image advertising, Google now offers Similar audience option for search advertising. The feature allows advertisers to create new audience lists based off of their existing audiences information such as demographic, location, interest etc. Similar audience advertising helps make Adwords campaigns extremely targeted and accurate. Screen shot 2016-07-27 at 17.05.28

Promoted Pins In Google Maps.

Similar approach to paid advertising as a whole, this feature of search ads within Google Maps will allow advertisers to customise their pins to grab more attention than the generic red pins on maps. This is great for companies such as restaurants or bars that are competing in for foot traffic in busy geographical locations such as cities. Screen shot 2016-07-27 at 16.37.46


Take a look at our Adwords page, or our SEO and integrated marketing pages to find out about the services we offer. For more information, please do not hesitate to contact us.