If you are considering a new website, or even just a refresh of an existing one, you really need to be putting mobile first.
Why? Well, if you don’t think that your current or potential consumers would be interested in mobile, we can almost guarantee that you are wrong – mobile has never been more important and it is becoming more influential every day.
Let’s look at some facts and figures:
64% of UK mobile users own a smartphone, split roughly as 50% Android, 30% Apple, 15% Blackberry. (source)
Access to the Internet using a mobile phone more than doubled between 2010 and 2012. In 2012, 32% of adults accessed the Internet using a mobile phone every day. (source)
Mobile commerce is predicted to almost double between 2012 and 2015, and on average mobile devices make up a third of website traffic in the UK.
Of course it’s not just phones. Tablet use is booming and it is even more important that you allow this huge growing market access your products and services. One tablet generates as many website visits as four smartphones. Almost 4m people in the UK now own one, equating to around 13% of households.
According to a study by InMobi and Mobext, more than two thirds of tablet owners use their device to buy something online every month. Around 10% of these consumers were also happy to use their tablet for ‘big ticket’ purchases and a fifth claim to shop less in ‘bricks and mortar’ stores since purchasing their device. Tablets also have the highest average order value compared to smartphones and desktop computers.
Still not convinced?
The report also shows that when it comes to shopping most consumers prefer to use a mobile site rather than an app. And here is an important one – a new survey by Oracle shows that overall, 40% of respondents would be willing to spend more money with a company if the overall customer experience was improved. This jumps to 81% of consumers in Western Europe, and 90% of consumers in the UK.
The most important factor in repeat business for a website is accessibility. If we try to visit your site and we’re prevented from using it properly, for whatever reason, we’re very quickly going to move on to somewhere offering a comparable product or service, but with a better experience – and we’re unlikely to come back.
The absolute best and easiest way to improve customer experience is to enable them to use your site no matter where they are or what device they are viewing it on.
This is where DedRed comes in.
All of our websites are built with accessibility in mind. You can view them on everything from a smartphone upwards, and still have access to the same information, automatically laid out to suit the size of screen you are on – no zooming required!